Dictionary · Film & TV · Advertising · Startups & Business

The words behind the pitch.

A clear, no-fluff dictionary for the language of pitches, production, marketing and business.

Real definitions. Real context. Built for people who make and back ideas.

What do you need to understand?

Search across the rooms, then keep the context that makes the definition useful.

From development to distribution, get clear on the terms, roles and processes that power the screen.

Decode the language of campaigns, creative, media and measurement across modern advertising.

From funding rounds to unit economics, get clear on the terms that drive early-stage growth and company decisions.

Need a stronger pitch?

The dictionary helps with the words. pitch.dog helps with what they carry. Bring the script, brief, business or half-formed thought.

Go straight to the word you already have.

Start with the small set of terms that unlocks the rest.

See how a term sits beside the other decisions in the room.